How might we…
demonstrate the future value of Midmark’s Real-Time Locating System?
Midmark
Strategy + Vision, Storyboarding
Overview
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Midmark Corporation is a leading provider of innovative medical equipment and technology solutions for healthcare settings.
Midmark RTLS Solutions, Inc. is a cutting-edge provider of real-time location tracking systems designed to optimize workflow and efficiency in healthcare environments. -
1 Month, November, 2021
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My Role: Visual Designer
Elizabeth Bush, Senior Designer
Derek Fricano, Design Lead
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Miro, Procreate, Adobe Illustrator, Powerpoint
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3 Storyboards per persona, supplemented with RTLS Research report insights
Opportunity
We showcased the immense future value and potential of Midmark's Real-Time Locating System (RTLS) by leveraging the power of storyboarding. Through the lens of three distinct roles - the medical assistant, the clinical manager, and the buyer - I crafted three compelling storyboards that vividly depicted the transformative impact of the RTLS.
By visualizing the system's capabilities and benefits from various perspectives, we inspired internal stakeholders and generated buy-in for the implementation of the RTLS solution.
These storyboards served as a powerful tool to communicate the vision and demonstrate how Midmark's RTLS can revolutionize workflow, enhance operational efficiency, and elevate patient care within healthcare settings.
From the Medical Assistant’s POV
Navigating Chaos:
Enhancing Efficiency and Communication for Medical Assistants in a Dynamic Clinical Environment
Empowering Medical Assistants:
Seamless Contextual Awareness for Timely and Empathetic Patient Care
Mastering Chaos:
Streamlining Workflow and Communication for Medical Assistants in a Dynamic Clinical Setting
From the Clinic Manager’s POV
Striking a Balance:
Optimizing Staff Performance, Patient Experience, and Clinic Profitability for Clinic Managers
Unleashing the Power of Data:
Empowering Clinic Managers to Drive Performance and Innovation
Seamless Insights for Enhanced Decision-Making: Leveraging Midmark's Cloud-Based RTLS to Optimize Clinic Workflow and Efficiency
From the Buyer’s POV
Unlocking Efficiency Without Breaking the Bank: Overcoming Perceptions and Obstacles to Implementing RTLS for Streamlined Clinic Workflow
Revolutionizing Clinic Efficiency:
Midmark's Cloud-Based RTLS with BLE Sensors - Streamlined Setup, Reduced Costs, and Enhanced Workflow
Driving Transformation and Quality Care:
Leveraging Midmark's RTLS with BLE Sensors for Enhanced Operational Efficiency and Patient Experience
We enabled buy-in and increased impact by leveraging engaging, visual storytelling
Storyboarding allowed us to communicate and visualize key insights, allowing stakeholders to better understand and empathize with the user experience.
It helped bridge the gap between abstract ideas and tangible solutions by presenting a narrative that highlights the pain points, needs, and aspirations of each unique user.
By illustrating the users’ journeys and interactions through storyboarding, it became easier to align stakeholders around a shared vision, generate internal buy-in, and foster collaboration. Ultimately, it enhanced the effectiveness and success of this initiative.
Want to see more?
Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.