How might we…
demonstrate the future value of Midmark’s Real-Time Locating System?

 

Midmark
Strategy + Vision, Storyboarding

Overview

 
  • Midmark Corporation is a leading provider of innovative medical equipment and technology solutions for healthcare settings.

    Midmark RTLS Solutions, Inc. is a cutting-edge provider of real-time location tracking systems designed to optimize workflow and efficiency in healthcare environments.

  • 1 Month, November, 2021

  • My Role: Visual Designer

    Elizabeth Bush, Senior Designer

    Derek Fricano, Design Lead

  • Miro, Procreate, Adobe Illustrator, Powerpoint

    • 3 Storyboards per persona, supplemented with RTLS Research report insights

 

Opportunity

We showcased the immense future value and potential of Midmark's Real-Time Locating System (RTLS) by leveraging the power of storyboarding. Through the lens of three distinct roles - the medical assistant, the clinical manager, and the buyer - I crafted three compelling storyboards that vividly depicted the transformative impact of the RTLS.

By visualizing the system's capabilities and benefits from various perspectives, we inspired internal stakeholders and generated buy-in for the implementation of the RTLS solution.

These storyboards served as a powerful tool to communicate the vision and demonstrate how Midmark's RTLS can revolutionize workflow, enhance operational efficiency, and elevate patient care within healthcare settings.

 

From the Medical Assistant’s POV

Navigating Chaos:
Enhancing Efficiency and Communication for Medical Assistants in a Dynamic Clinical Environment

Empowering Medical Assistants:
Seamless Contextual Awareness for Timely and Empathetic Patient Care

Mastering Chaos:
Streamlining Workflow and Communication for Medical Assistants in a Dynamic Clinical Setting

From the Clinic Manager’s POV

Striking a Balance:
Optimizing Staff Performance, Patient Experience, and Clinic Profitability for Clinic Managers

Unleashing the Power of Data:
Empowering Clinic Managers to Drive Performance and Innovation

Seamless Insights for Enhanced Decision-Making: Leveraging Midmark's Cloud-Based RTLS to Optimize Clinic Workflow and Efficiency

From the Buyer’s POV

Unlocking Efficiency Without Breaking the Bank: Overcoming Perceptions and Obstacles to Implementing RTLS for Streamlined Clinic Workflow

Revolutionizing Clinic Efficiency:
Midmark's Cloud-Based RTLS with BLE Sensors - Streamlined Setup, Reduced Costs, and Enhanced Workflow

Driving Transformation and Quality Care:
Leveraging Midmark's RTLS with BLE Sensors for Enhanced Operational Efficiency and Patient Experience

We enabled buy-in and increased impact by leveraging engaging, visual storytelling

 
  • Storyboarding allowed us to communicate and visualize key insights, allowing stakeholders to better understand and empathize with the user experience.

  • It helped bridge the gap between abstract ideas and tangible solutions by presenting a narrative that highlights the pain points, needs, and aspirations of each unique user.

  • By illustrating the users’ journeys and interactions through storyboarding, it became easier to align stakeholders around a shared vision, generate internal buy-in, and foster collaboration. Ultimately, it enhanced the effectiveness and success of this initiative.

Want to see more?
Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.

 
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