Design Philosophy

I believe in creating products that best serve individuals, systems that empower human agency, and experiences that foster understanding.

With that in mind, I leverage human-centered design and the following principles as a framework for thoughtful solutions.

 
 

  • Dig deeper

    When tasked with a challenge, I go deep into the problem to understand the core problem we’re trying to solve. By deepening our understanding of people, business, and systems at play, we can make informed decisions to create impactful solutions

  • Challenge assumptions

    It is natural to develop a sense of over-confidence in our ideas, opinions, and unconscious biases. However, it is essential to continuously challenge our own assumptions. Moreover, I have learned that it is crucial to proactively uncover any underlying tensions, fears, or obstructive influences that may disrupt our work. By addressing these early on, we can minimize disruptions and foster a cohesive and aligned team.

  • Frame, and reframe

    In the nature of design thinking, we diverge and converge repetitiously - moving from macro to micro in our understanding. As this happens, we may consequently uncover new insights that reshape our approach and reframe the problem. I believe that it’s most valuable to allow for inflection points to reflect, adapt, and iterate accordingly.

  • Navigate ambuiguity

    When working in the discovery space, we must navigate ambiguity and weed through complexity. With thorough research, our responsibility is to clarify opportunities and enable alignment across teams to ultimately influence design and shape business strategy.

  • Outcomes over outputs

    It's easy to prioritize outputs like features and deliverables, but I advocate for a mindset focused on purposeful outcomes. This means addressing the real problems and needs at hand and delivering tangible benefits. By prioritizing these meaningful outcomes, we achieve measurable results and make a genuine impact.

  • Tell a compelling story

    I firmly believe in the power of compelling stories that captivate our senses and imagination, enabling us to forge deeper connections with others. In the realm of UX, storytelling becomes a valuable tool to visualize data, identify opportunities, and foster empathy for the users at the core.

Designing inclusive experiences

Through my work, I aspire to create services and products that help break down barriers, promote equitable access, and provide an inclusive experience for all intended indivisuals.

Inclusivity is at the core of my design philosophy. I embrace inclusive design principles to ensure that my work addresses the diverse needs of all users. This involves considering accessibility requirements, such as designing for different levels of physical or cognitive abilities, and incorporating universal design principles to create experiences that are usable and valuable for everyone.

  • User-Centered Design
    By conducting thorough user research and employing inclusive research methodologies, I gain insights into the unique challenges and perspectives of individuals from different backgrounds, cultures, and abilities.

    Co-creation and Stakeholder Engagement
    I actively involve diverse stakeholders and users throughout the design process. By including underrepresented populations in co-creation sessions, usability testing, and feedback loops, I ensure that their voices are heard and their perspectives are considered.

    Breaking Down Barriers in Healthcare and Government Sectors
    I am dedicated to breaking down barriers that hinder access to marginalized communities. This involves addressing systemic biases and structural inequalities that perpetuate disparities in access and outcomes.

    Cultural Sensitivity and Contextual Understanding
    Recognizing the influence of culture and context on user experiences, I prioritize cultural sensitivity in my designs by aiming to understand cultural nuances, values, and expectations of diverse user groups.

    Continuous Learning and Growth
    I am committed to continuously expanding my knowledge and understanding of DEI in the design field. By staying informed about current research, best practices, and emerging trends in inclusive design, I can bring fresh insights and innovative approaches to my work.

 

Want to see more?

Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.