Design Philosophy

I believe in creating products that best serve individuals, systems that empower human agency, and experiences that foster understanding.

With that in mind, I leverage human-centered design and the following principles as a framework for thoughtful solutions.

 
 
  • Dig deeper

    When tasked with a challenge, I go deep into the problem to understand the core problem we’re trying to solve. By deepening our understanding of people, business, and systems at play, we can make informed decisions to create impactful solutions

  • Challenge assumptions

    It's natural to feel overconfident in our ideas and biases, but it's essential to challenge assumptions and uncover hidden tensions early. Doing so helps minimize disruptions and build a cohesive, aligned team.

  • Frame, and reframe

    In the nature of design thinking, we diverge and converge repetitiously - moving from macro to micro in our understanding. As this happens, we may consequently uncover new insights that reshape our approach and reframe the problem. I believe that it’s most valuable to allow for inflection points to reflect, adapt, and iterate accordingly.

  • Navigate ambuiguity

    When working in the discovery space, we must navigate ambiguity and weed through complexity. With thorough research, our responsibility is to clarify opportunities and enable alignment across teams to ultimately influence design and shape business strategy.

  • Outcomes over outputs

    It's easy to prioritize outputs like features and deliverables, but I advocate for a mindset focused on purposeful outcomes. This means addressing the real problems and needs at hand and delivering tangible benefits. By prioritizing these meaningful outcomes, we achieve measurable results and make a genuine impact.

  • Tell a compelling story

    I firmly believe in the power of compelling stories that captivate our senses and imagination, enabling us to forge deeper connections with others. In the realm of UX, storytelling becomes a valuable tool to visualize data, identify opportunities, and foster empathy for the users at the core.

Designing inclusive experiences

Through my work, I aspire to create services and products that help break down barriers, promote equitable access, and provide an inclusive experience for all intended indivisuals.

Inclusivity is at the core of my design philosophy. I embrace inclusive design principles to ensure that my work addresses the diverse needs of all users. This involves considering accessibility requirements, such as designing for different levels of physical or cognitive abilities, and incorporating universal design principles to create experiences that are usable and valuable for everyone.

 

Want to see more?

Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.