How might we…
”Reframe Reality” through the visual and experience design of the Midwest UX conference?

 

Midwest UX (2019)
Experience Design, Conference Planning, Graphic Design, Event Branding, Animation

Overview

 

  • Midwest UX is an annual conference that brings together professionals and enthusiasts in the field of UX design from across the Midwest region.

    The conference serves as a platform for exchanging ideas, insights, and best practices in the realm of UX. It features a diverse range of keynote speeches, workshops, and interactive sessions, where attendees can learn from industry experts, engage in discussions, and gain valuable knowledge about the latest trends, techniques, and advancements in UX design.

    Midwest UX provides a unique opportunity for networking, collaboration, and professional development, fostering a vibrant community of UX practitioners and enthusiasts who are passionate about creating exceptional user experiences.

  • 6 Months, May — October, 2019

  • My Role: Lead Designer, Volunteer

    Took part in weekly stand-ups, once-a-month hands-on meetings, daily communication between team members.

    Helped to support the user experience design of the conference website, social media templates, and in-venue signage/visuals. Communicated with vendors to ensure quality of printed materials.

    • Logo design + visual direction

    • Brand guide + event branding toolkit

    • Conference website design

    • Social media templates

    • In-venue signage/visuals

    • Oversaw the custom build of event materials

    • Custom animations

 

Opportunity

Overview
In 2019, the city of Grand Rapids, Michigan became the host of the Midwest UX Conference, an annual event that rotates among major cities in the Midwest region. With its compelling theme of "Reframing Reality," the conference challenged speakers to explore UX from fresh perspectives.

As a member of the design team, I played a pivotal role in crafting an immersive experience for attendees. From designing captivating signage and wayfinding systems to creating striking decor and merchandise, I ensured that every visual aspect of the conference resonated with the innovative spirit and forward-thinking theme.

 
Previous

CeriFi